Competitive Strategies: Structures and Power
Modern competitive analysis started in the 1930’s with the introduction of the Structural-Conduct-Performance (SCP) paradigm (shown in Figure 1 below) that was used to analyse the causal dynamics of Industrial Organisation, the field of study concerned to a large extent with how public policy can limit monopoly power. The SCP paradigm has since evolved into … More Competitive Strategies: Structures and Power

