Pixar on Management

With movies like Toy Story, Up, Finding Nemo, and Wall-E, Pixar has left an indelible mark on the world, enriching our personal lives with characters that speak to us at a deeply emotional level.  With the publication of the book Creativity Inc by Ed Catmull, Pixar now stand a chance to change our professional lives for the better, … More Pixar on Management

Customer Lifetime Value and Its Application in Retail Analytics

Customer Lifetime Value (CLV) is a relatively new framework stemming from the idea of “treatment of customers as an asset”, in use at innovative companies like Harrah’s, IBM, and Capital One. The definition is a fairly natural one: CLV is the net present value of profit from all the future purchases a customer is going to … More Customer Lifetime Value and Its Application in Retail Analytics