Large-scale Subscriber Preference Modelling for Telcos – Part 1

An important way telcosĀ can increase revenue is to improve, within the constraints of privacy laws, provision of personalised services for subscribers. To achieve that, they need to be able to build good subscriber preference models. These can take a number of forms, depending on the specific business context and the exact data available. In this … More Large-scale Subscriber Preference Modelling for Telcos – Part 1